It’s inevitable; we all know that the world will soon be a
fully digital and globalized place. And as this happens, many of us will lose
jobs to things like automation and the general shift in businesses becoming
much more online-focused. But don’t despair — there are ways to survive and
even thrive in this brave new world; especially those clever enough to adapt
early.
We have already seen a lot of
businesses cutting down on their costly “physical” presences in favor of a more
online-only approach.
Online businesses have been growing
over the years, and a whole new market is being created to serve their
ever-increasing demands. Online stores are being built, products are being
designed from the ground up for eCommerce, and fulfillment methods have been
put in place to deliver them at lightning speed. In fact, recent statistics even
show that physical store based retail is dropping while online retail continues
to grow.
But now, many things that were reserved
for Internet-only businesses are creeping back into the offline world. And with
the shift in technology bringing about innovations like virtual reality,
augmented reality, and 3D printing, we can expect to see even more of this
shift.
Offline Businesses Are Becoming More
like Their Online Counterparts
As mentioned earlier, many offline
businesses have been replicating their online counterparts at a rapid pace.
This is especially true for brick and mortar shops which want to bring their
customers an online-style experience even though they aren’t entirely online.
Here are some examples of this trend:
Online Store with a Physical Offshoot
Numerous online businesses have made
their way into the physical world, either by opening an actual shop or by
setting up physical kiosks in malls, airports, and other places where people
tend to congregate.
Amazon is a prime example. Their main
presence online is Amazon.com, but they’ve also opened Amazon Pop-Up shops in
several locations for quick shopping needs like last Christmas’ Black Friday.
And Amazon Go, Amazon’s new checkout-free stores, are also an extension of
their online style shopping experience.
Amazon Go is a physical store with no
cashiers and no checkout lines. Customers simply walk in, select a grocery or
other item from a list, and then walk out. It’s a curious concept that seems to
be the perfect hybrid of the physical and online worlds. And data from their
trial suggests that it’s going to be huge.
One of the interesting features of
Amazon Go is that they have an app to make sure you don’t forget anything while
you’re carrying other items home with you or while you leave your package
behind somewhere. Enjoying this post? You can continue reading
about more business tips and advice by visiting our website.
Self-Checkout Service
Sometimes, online businesses want to
expand their businesses without opening brick-and-mortar stores at all. And
setting up kiosks in malls or airports is an easy way to get the word out to
people without having to jump through all of the legal hoops that come with building
a physical store.
eBay has been doing this, and Best Buy
has also expanded into airports with their Alliance airport shops. And Walmart
continues to open new standalone stores while extending its catalogue of
products to be sold online, too.
The fact that these stores are only
physical extensions of their online businesses could mean that brick-and-mortar
retailers are no longer immune from the changes happening in the digital world.
Vending Machine
Online businesses are even making
appearances in the physical world in the form of vending machines that sell
things like food, makeup, and souvenirs. The Japanese have gotten into this
game more than anyone, with machines selling everything from curry to warm
towels.
While there aren’t any vending machines
in the United States just yet, this concept could be expanded upon to suit more
than just food. There is also the possibility for vending machines to fill many
of our totally unnecessary wants if we let them. We are sure that Skype is
already working on this.
But the process of converting the
vending machine to a stand-alone business can be costly, with legal issues to
consider, as well as keeping up with the high level of service that consumers
demand from these machines. And then there are all of the maintenance issues
for vending machines themselves, especially when they’re exposed to harsh
weather conditions. All this means that these businesses are still mostly
online businesses made physical.
Physical Boutiques and Art Galleries
While many of us may think of art
galleries as being only an art form, many are now taking it even further by
adding physical store fronts.
New York City has opened up a bunch of
these modern, so-called “super stores,” which are actually just art-related
concepts with retail space included. The concept is that the store is the work
itself and that by shopping there, you are supporting the artist or gallery (or
both.)
This concept could easily be expanded
to suit other types of businesses. A clothing store could act as its own art
gallery, acting as showroom to display its merchandise. And this would go for
any business, not just fashion. A restaurant could even serve as its own
gallery where patrons can purchase (or paint) their food before eating it.
Going digital is still the future, but
we’ve seen that some offline businesses are beginning to give their
counterparts on the Net a run for their money. We may be on the brink of a new
tech-driven renaissance, and it’s likely that we’ll see more physical business
become online businesses as this tech revolution continues.
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